Saturday, July 3, 2010

Find Your Reference



Sweden- the home of smart, simple design (and gorgeous hair) continues the launch of their acclaimed product line worldwide. Previously unavailable in the United States, Rain Salon is the first to bring REF professional haircare to central Florida.

It all started when a team of Swedish hair care professionals put their heads together to define the main problem in today’s hair-care market- the consumer is being ignored and confused. The challenge and solution became clear- to create a small, but complete product line that is high quality and high tech- but simple. The design should be informative, clean, and appealing- and the price should reflect the high quality, without being expensive.

Keeping true to Swedish heritage, principles, and production values, REF was born.

You’ll instantly notice how REF identifies each product in a plain and simple way, by using distinct numbers. Each number represents a unique characteristic of the product- hold, shine, and volume.

Find your reference, and the numbers will show you the way to beautiful hair. REF is designed to be the natural choice of tomorrow’s conscious users. Pure, natural, and direct.

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